Adrian Weinbrecht

An award-winning imagemaker, Adrian produces both stills and video for all platforms – including cinema advertisements and photographic campaigns – across a career spanning 20 years. Working with internationally recognised brands such as Amazon, ITV and Panasonic, Adrian was even a featured photographer on Britain’s Next Top Model.

I like problem solving. I’m given a brief by a client and then I figure out how we visualise it. The really interesting thing about commercial photography is the endless ways you can interpret the same thing, and any interpretation could be right but it all depends on what exactly it is the brand wants to be saying.

Honestly, I think I over-prepare just a little bit. I make up for how calm I am during a shoot by being incredibly nervous beforehand; we have backups for every single piece of equipment, make sure I have battery operated lights just in case there’s a power failure, I think of solutions for every possible problem before I’m even on set… My assistants joke, but they’ve ended up doing the same thing.