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Marketing Manager - £35,000 - £45,000 + benefits

Rotolight is a multi award winning British LED lighting manufacturer driving innovation across the photographic, TV and film sector. An exciting, venture capital backed tech business with over 40 awards for innovation, this is a great opportunity to join a team at the forefront of the industry.

A huge opportunity to advance your career in the photography and motion pictures industries in an exciting, fast paced company with a highly respected premium brand image. You will be an organised self-starter and a creative problem solver with a disciplined work ethic, taking direction from the CEO to whom you will report regularly.

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Social Media and Digital Executive - £20-22K + benefits

An exciting opportunity to work for a pioneering British technology company in the film, TV & photographic industries

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Discover Rotolight

Discover the Rotolight story and find out how we went from passion project to global innovator.

About Rotolight

Marketing Manager

Responsibilities:

Strategy

  • Working with and reporting directly to the CEO to develop global marketing strategies in the areas of digital, social and print media.
  • Planning & execution of high level product launch marketing strategy from concept to product delivery.
  • Ensure Rotolight is at the forefront of  evolving digital landscape and adapt marketing strategies accordingly
  • Manage & report against marketing budget to CEO on a monthly basis to ensure optimal ROI & delivery against company sales targets
  • Monitoring and measurement of marketing KPIs

Digital Marketing & Social Media

  • Manage the company’s social media channels (Facebook, Instagram, LinkedIn, YouTube and Twitter) to maximize engagement and ensure industry leading customer experience
  • Develop, manage and implement a digital marketing strategy that aligns with the company’s business/ sales goals
  • Oversee and help create regular email newsletters to customer base
  • Work alongside the graphics team to deliver any assets needed for online use
  • Work alongside an external film crew to deliver high-quality video content

Monitoring and measuring online presence and benchmarking with other competitors


Press Relations & Communications

  • Managing Rotolight’s “Masters of Light” influencer programme
  • Seek out & develop new influencers for commercially relevant brand collaboration opportunities
  • Develop & manage relationships with with key editors/journalists and media partners for company releases
  • Booking and overseeing the delivery of adverts
  • Review of company print adverts & communications to ensure consistent messaging and brand guidelines are met
  • Co-ordinate with key partners for company releases
  • Assist with planning trade shows and events

 

Copywriting

  • Lead development of all new product messaging
  • Take the lead on copywriting company press releases with direction and input from CEO
  • Lead copywriting for the company’s website

 

Essential Experience:

  • Confident, can-do positive attitude.
  • Degree in business/marketing, or similar field at 2:1 or above
  • B2C Marketing experience
  • At least 3 -5 years relevant experience in marketing/digital/ppc   
  • Excellent command of the English language
  • Good B2C copywriting skills
  • Significant experience using Facebook Ads Manager
  • Ability to work both independently and as part of the wider team to deliver global marketing campaigns
  • Great time management skills
  • Team Player & gets the work done.

 

Desirable Experience:  

  • Knowledge of the photographic/ motion pictures industries would be a bonus
  • Google Ads, LinkedIn and search PPC experience an advantage but not essential
  • Understanding of Adobe suite (particularly Photoshop)
  • Experience co-ordinating both B2C and B2B Campaigns
  • Experience leading global marketing campaigns

 

Location – HP10 0PE – Near Maidenhead / High Wycombe

Flexible working available, 3 days a week at office expected

 

Salary £35,000 – £45,000  +  benefits

 

Contact:  by email only.

Helen Gammons – COO

careers@rotolight.com

Quote Reference – Marketing Position 2021

Start date – Oct 2021

Social Media and Digital Executive

Responsibilities:

  • Manage the daily posting on the company’s social media channels (Facebook, Instagram, LinkedIn, YouTube and Twitter) to maximize engagement and ensure industry leading customer experience
  • Oversee content and generate bi-weekly email newsletters
  • Write regular blog posts optimised for SEO
  • Ensure prompt response to customer messages, queries and service requests via social media channels
  • Research &  Optimize keywords for social media posts

 

Essential Experience:

  • Confident, can-do positive attitude.    
  • Degree in business/marketing, or similar field at 2:1 or above.
  • Good knowledge and awareness of the social media landscape
  • Excellent command of the English language
  • Good B2C copywriting skills
  • Great time management skills
  • Team Player & gets the work done.
  • Will work at developing new skills.

 

Desirable Experience:

  • Facebook Ads, Google Ads, LinkedIn and search PPC experience an advantage but not essential
  • Knowledge or interest in the photographic/ film industries would be a bonus
  • Understanding of Adobe suite (particularly Photoshop)

Location – HP10 0PE – Near Maidenhead / High Wycombe

Flexible working available, 3-4 days a week at office expected

Salary £20,000 – £22,000  +  benefits

Contact:  by email only.

Helen Gammons – COO

careers@rotolight.com

Quote Reference – Social Media and Digital Executive 2021

 

Start date – Oct 2021