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Rotolight Announce Revolutionary Anova PRO Studio / Location LED Light

Award winning British LED lighting manufacturer, Rotolight, are delighted to announce the launch of the ANOVA PRO™, the ultimate LED studio/ location light designed for the most demanding of professionals. Now up to 43% brighter than the previous generation, ANOVA PRO is one of the most versatile LED Studio/location lights on the market, featuring revised electronics, 10% weight reduction, revised yoke design and a new Flash Sync Trigger input for camera shutter release synchronization at up 150% of the maximum continuous light output.

The Anova Pro™ also includes four unique innovations: CineSFX ™, Flash Sync, True Aperture Dimming ™, and Designer Fade ™ which are set to revolutionize the industry. The Rotolight Anova Pro™ starts from just £999ex/ $1499/ $1369  and is available now for immediate pre-order, shipping June 2016.

Anova Pro’s Bi-Colour LED system with AccuColour™ LED Phosphor technology delivers exceptional colour rendering (CRI:96+), and a powerful output (up to 6545 Lux at 3 feet), whilst using 94% less energy than a standard tungsten bulb.  Now featuring dual controls for fast, tunable colour and brightness control, along with an accurate colour temperature display (CCT), DMX and V-Lock battery operation as standard. Wifi control will also be available on Anova PRO ‘AIR’ models (Available Q4’16).

 Anova PRO represents the pinnacle of LED technology, with four unique innovations:

CINESFX™ Provides an powerful arsenal of customizable Lighting FX (CineSFX ™) for Television/ production/ feature film applications on set or location (Strobe, Lightning, Fire, Cycle, Throb, Police, TV, Spin, Weld, Spark, Film, Neon and Gunshot ) . Includes wired remote trigger functionality and wireless control (WIFI models only), along with rolling shutter compensation. CineSFX ™ eliminates the need for legacy ‘ flicker box’ workflows, saving significant time and cost to achieve powerful lighting FX.

FLASH SYNC – Flash Sync and remote triggering allows Anova Pro to be integrated into a traditional photography workflow, whilst providing a hyper-accurate modelling light, along with control of flash power/duration colour temperature and offset, combining the advantages the best of both legacy strobe technology and continuous ‘shoot what you see’ light output.

TRUE APERTURE DIMMING™ calculates and displays the correct aperture (F-Stop) for your subject at a given distance, revolutionizing your work flow by eliminating the need for metering. Alternatively, dynamically adjust your brightness level, to work at your desired aperture (F-Stop).

DESIGNER FADE™ mode provides custom fade up / fade down interview/ production effects for DSLR videographers and creative cinematographers, reducing time required in post production.

Commenting on Rotolight’s ™ CineSFX ™ mode, Stefan Lange Visual FX Veteran said

“The CineSFX mode that’s built into the Rotolight Anova PRO is an advantage to any production. It’s fast – it doesn’t matter if it’s a feature, a drama or a documentary, its always going to come out and fill that little bit of, and add that little effect. There isn’t a job I wouldn’t take it on.”

 Rotolight’s award winning Magic Eye™ iPhone / iPad App for the Anova PRO™ LED Floodlight, provides a simple user interface and advanced feature set, that enables wireless remote control and triggering of and trigger CineSFX ™ modes, as well as real time brightness, colour temperature and system settings of Anova Pro™ and third party DMX light sources. Available separately from the app store Q4 2016 (WIFI models only).

The Guild of Television have recognized ANOVA ™ with its prestigious ‘Seal Of Approval’ award, the first time in its history it has been given to a lighting manufacturer : “Genuinely innovative design and excellent TLCI results… ANOVA™ is amongst the best on the market” (Guild of Television Cameramen) 

Anova Pro ™ delivers unparalleled versatility, superior colour rendering and gorgeous soft light output and is ideal for cinematographers, videographers and photographers alike. Available in either Bi-Colour (6300K-3150K) ‘STANDARD’ 50 beam angle (for greater straight line output),  110 ‘ULTRAWIDE’ (for soft-fill, flood or Chromakey) or fixed colour 5600K. Optional Wifi models available separately.